What the integration covers
- Per-channel container: each sales channel gets its own GTM container, configured independently.
- Stable data layer vocabulary: commerce events (view, add-to-cart, purchase and the rest) are pushed in a consistent shape, so tags built on top of them do not break when the storefront changes.
- Consent Mode v2: wired to the same shared cookie consent every analytics and advertising tool respects.
- Server-side tagging: turn it on and the same events are delivered from the backend to your server container exactly once, never down both the browser and server paths at the same time.
Why exactly-once matters
Double-firing an event through both client-side and server-side tagging quietly inflates purchase counts and revenue in every report downstream. Endora guarantees a single delivery path per event, so switching server-side tagging on is a configuration change, not a data-quality risk.