What the integration covers
- Per-channel measurement: a distributor portal and a public storefront can report to different GA4 properties, switched on independently.
- Enhanced Ecommerce: view, add-to-cart, checkout and purchase events fire against the platform’s own order and pricing data.
- Custom-events builder: events specific to your sales process are added in the admin panel, not hard-coded.
- Server-side tagging: optional, for measurement that survives ad blockers and browser restrictions.
How it fits with the rest of analytics
GA4 sits behind the same shared cookie consent as every other analytics and advertising tool: until a visitor accepts, no GA4 script or request goes out, and it can be switched on or off independently of Google Tag Manager, Meta Ads or LinkedIn Ads.