WooCommerce vs Endora Commerce — which one to pick for B2B

Let us start with what WooCommerce is genuinely good at, because the list is long. It is the most popular e-commerce platform in the world: StoreLeads counts over 4.5 million live stores and around 33% of the market, while BuiltWith detects WooCommerce on more than 6 million domains. The core is free and open, and launching a shop on an existing WordPress site takes an afternoon. The content layer (blog, landing pages, SEO) comes with the platform and it is better than in most dedicated shop systems.

On top of that, an official marketplace with over 1,200 paid extensions, tens of thousands of WooCommerce-compatible plugins on WordPress.org, and the deepest market of developers who already know it. If your problem reads “I want to start selling online and I do not have a large budget for it”, WooCommerce is usually the right answer and there is no point looking further.

This article is about where “usually right” stops being enough. The point where that happens follows from where each platform started. WooCommerce is a shop plugin for a system built to publish content. The buyer is a person, the price is a product attribute, and the order runs the cart-to-checkout path. A company as the buyer, a branch hierarchy, a credit limit and a quote request do not exist in the data model. You add them with plugins, each with its own data model, its own author and its own release cycle.

Endora Commerce went the other way: the buyer is an organization, the price comes from a contract, an order can be the outcome of a negotiation, and retail selling runs as an additional channel on the same model.

Both platforms have areas where they win outright. The point of this piece is to help you work out which side of that line you are on. So every criterion below covers both WooCommerce’s advantages and Endora’s, followed by a worked cost example, concrete scenarios and a checklist.

The short version

If you only read three sentences: pick WooCommerce when your business-to-business selling boils down to “regular customers buy at their own prices” and budget and time are real constraints. You will get there faster and cheaper than anyone can build it to order. Pick Endora when B2B is the main business: the customer structure is complex, prices are negotiated, the order process has steps of its own, and the ERP is the heart of the puzzle rather than an add-on. If you already run a WooCommerce store that serves your customers without friction, migrating without a reason you can put a number on is a bad investment.

What each platform actually is

WooCommerce

WooCommerce is a plugin for WordPress, not a separate application. That distinction has consequences at every level: the shop inherits WordPress’s users, roles, permissions, admin panel, plugin mechanism and a data model built on posts and their metadata.

The core is free and GPL-licensed. Release 10.8 from May 2026 requires WordPress 6.9 or newer, PHP 8.3 or newer, MySQL 8.0 or MariaDB 10.6, and a PHP memory limit of at least 256 MB. Those are mild requirements. WooCommerce will run on shared hosting for a few dollars a month, though nobody recommends that for a serious B2B catalog.

Business-to-business selling is delivered through plugins. The most popular options are B2BKing, Wholesale Suite, Barn2 Wholesale Pro and WholesaleX. All of them are paid, on an annual subscription counted by the number of domains, and all of them add their own tables, their own settings and their own idea of what a “wholesale customer” is. Ballpark figures as of August 2026: B2BKing from 179 USD for the first year on a single domain and 249 USD on renewal, Barn2 Wholesale Pro from 199 USD a year, WholesaleX from 129 USD a year for a single domain, the full Wholesale Suite bundle at 299 USD a year at the promotional rate. There is also the free Wholesale Prices plugin as the minimal option, which in practice does one thing: a second price for a wholesale role.

Endora Commerce

Endora Commerce is a B2B platform written in TypeScript: a Fastify backend with MikroORM and Zod contracts, a server-rendered Next.js storefront, and a React admin panel. Data lives in PostgreSQL, cache and queues in Redis, search in Meilisearch. Over 60 modules ship as standard: from catalog and price lists to KSeF e-invoicing, product feeds and an AI assistant in the admin panel.

It is not a platform built for B2B alone. B2C selling runs on the same installation and the same data model: registering an individual customer quietly creates a one-person organization, so orders, quote requests, invoices and addresses all follow exactly the same path as in B2B. B2C is switched on per sales channel, and a purely wholesale channel simply will not accept that registration.

The delivery model differs from WooCommerce’s: you do not install a plugin, you get a platform rolled out around your processes, with the code in your own Git repository and the data in your own database. The first working prototype takes four weeks, built with Spec-Driven Development supported by AI. An average rollout lands in the region of PLN 60–80k, excluding integrations with external systems, which are quoted separately.

Performance

There are plenty of myths here in both directions, so let us split this into three concrete questions.

What WooCommerce keeps in the database, and what changed

Historically WooCommerce kept everything (products and orders alike) as posts in the wp_posts and wp_postmeta tables, that is, in a structure designed for blog articles. On a large store that hurts: a single product generates dozens of metadata rows, a variable product with twenty variations can generate over five hundred, and every filter on an attribute means joins and temporary tables.

Half of that problem has been solved, and it deserves to be said plainly. High-Performance Order Storage, or HPOS, moved orders into dedicated tables. Since version 8.2, released in October 2023, HPOS has been the default for new installations, and older stores can switch it on in the settings. Order writes, reads and updates are noticeably faster after that change, and the order screen stops choking at volume. Scaring people with “orders in wp_postmeta” in 2026 is simply out of date.

The other half has not been solved. Products still sit in wp_posts and wp_postmeta. The product equivalent of HPOS, the feature plugin with custom product tables, has not left GitHub in years and still carries the note that it will move to WordPress.org “when more stable”. In practice this is mitigated with lookup tables (wc_product_meta_lookup and the attribute lookup table), which can cut product query times by tens of percent, and with an external search engine such as Elasticsearch. That works. It just means that on a catalog of hundreds of thousands of SKUs you tune the platform around an architectural constraint instead of not having one.

Endora has no such history to catch up on, because it started from a relational product model in PostgreSQL and a separate search engine. The demo runs on a catalog of over 120k SKUs, search stays under 200 ms at the 95th percentile, and generating a product feed for 100,000 products produces a 38 MB file with peak memory use under 20 MB, because serialization streams.

Company-specific prices and the cache

Here the difference turns structural rather than quantitative. WooCommerce’s performance on anonymous traffic rests on the full-page cache, and it rests on it very well. The problem is that the full-page cache is disabled by default for logged-in users, because one company’s price page must not reach another. And in B2B practically every buyer is logged in, or they will not see their own price list. The result: precisely the traffic you care about bypasses the layer that makes WooCommerce fast.

There are ways around it, such as varying the cache by user role. That requires code emitting a cookie with the role and changes to the Varnish or server configuration, and every role means a separate variant of every page held in memory. With a handful of wholesale roles, that pays off. With a model where every company has its own terms, the number of variants grows with the number of customers and hitting a cold variant stops being the exception. On top of that come the pages that are never cached: cart, checkout, order history, customer account.

Endora does not have that problem structurally, because its performance does not rest on a full-page cache. The price is worked out by the pricing engine on every request: from the group price list, the individual contract, the quantity bracket and the time window, with deterministic resolution of overlapping rules. A quote fetched through the API runs through the same engine as the cart, so the figures match to the cent. Personalization is not an exception to the optimization here; it is the base case. Core Web Vitals targets are written directly into the platform requirements: LCP under 2.5 s, INP under 200 ms, CLS under 0.1.

The hardware it takes to run

WooCommerce starts on shared hosting, but a B2B store with a large catalog, indexes and an external search engine usually ends up on a VPS or managed hosting somewhere between a few dozen and a few hundred dollars a month. Endora runs in its target setup on one VPS: 4 vCPU and 8 GB RAM minimum, 8 vCPU and 16 GB recommended, at a target scale of hundreds of thousands of SKUs and hundreds of orders and quote requests a month.

A caveat: WooCommerce has millions of deployments behind it and well-mapped bottlenecks, and the knowledge of how to tune it is public, extensive and free. Endora’s figures are architectural targets backed by tests and demo-scale evidence, not a decade of production peak seasons. If your requirement is a documented case at extreme scale, WooCommerce has more of them, although the very largest usually run on a heavily rebuilt stack.

Rollout and running cost

This is the section worth reading the whole piece for, because intuition misleads in both directions here. WooCommerce is free only on paper, but even with everything added up it often still comes out cheaper. That is something to calculate rather than assume.

What you actually pay in WooCommerce

Take a B2B store with a catalog of tens of thousands of SKUs, price lists for customer groups, invoicing, KSeF e-invoicing, an ERP integration and courier shipping. I use an exchange rate of roughly PLN 3.7 to the dollar.

On top of that comes the rollout itself: theme, design, catalog migration, plugin configuration, wiring up the ERP and developer work on the bits that do not fit. For a serious B2B store in Poland that is usually somewhere between the low tens of thousands and several tens of thousands of złoty. For this example I assume PLN 35k.

How it looks over three years

And now the conclusions, including the uncomfortable one.

In the first year WooCommerce is decisively cheaper, and there is nothing to argue about. Going live for a fraction of an Endora rollout is entirely realistic, and if your horizon is “find out whether a B2B channel pays for itself at all”, that is a strong argument.

Over three years WooCommerce still comes out cheaper in this scenario. I am not going to pretend otherwise. At a typical B2B scope that fits what the plugins can do, the gap stays on WooCommerce’s side. The figure on Endora’s side is both a ceiling and a floor: the rollout is a one-off, so in years four and five only the VPS remains, while plugin renewals keep running.

The maths flips only on requirements the plugins do not cover. That, rather than the cost of starting, is the real axis of this comparison. A branch hierarchy with inherited price lists, a credit limit reserved at order placement, a custom order lifecycle with business events, packaging units with unit conversion, a separate range and prices for a distributor portal: each of those is development work on somebody else’s data model in WooCommerce. A few of them together add up to a project that eats the entire gap in the table and does not go away afterwards, because it has to be maintained through every major WordPress and plugin upgrade.

A caveat on the other side: no licence fee does not make Endora free. That PLN 60–80k is a real expense and a starting point rather than a ceiling. Integrations with external systems are quoted separately, and development after launch costs too. I deliberately left post-launch development out of both tables, because it applies to both sides.

Ease of extending the platform

The cleanest way to test this criterion is a single question: how long does it take to add an “in production” order status and a “contract number” field on the order?

In WooCommerce both are doable, and both need code. A custom order status is registered in a child theme or your own plugin, and then you have to make sure the emails, the invoices, the ERP connector and the B2B plugin all respect it, because each of them holds its own list of statuses it knows about. The extra field is order metadata plus handling in the admin panel and everywhere else it needs to show up. Realistically: anywhere from a day to a few weeks, depending on how many plugins need to be told about it.

In Endora both are done in the admin panel. Order statuses and the transitions between them are configurable, with a business event attachable to every transition. Custom fields are added to orders, organizations, customers, categories, products and quote requests as data, with no database migration and no code deployment. The same goes for price lists, delivery methods, transactional email content and invoice templates, which are composed in the same Page Builder as CMS pages.

There is a risk here that has to be named, and it grows with the ambition of the project: a stack of plugins is a stack of independent release cycles. Patchstack’s State of WordPress Security report for 2026 counts 11,334 new vulnerabilities found in the ecosystem during 2025, 42% more than the year before, with 91% of them in plugins and 46% disclosed before the author managed to ship a fix.

This is not a “WordPress is insecure” argument, it is an argument about surface area. A B2B store with fifteen plugins has fifteen independent sources of risk and fifteen authors, any of whom might abandon the project tomorrow, sell it on, or fail to keep up with compatibility at the next major WordPress release. When the author of your B2B plugin disappears, so does the data model your wholesale prices stand on.

In Endora the responsibility sits in one place: one repository, one release cycle, one vendor. The cost of that is having nobody to turn to besides that vendor or your own team.

WooCommerce’s advantage here is different but just as real: the market of developers and the body of knowledge. You can hire a WordPress developer in any city, the documentation and tutorials are free and exhaustive, and changing agencies does not mean rewriting the shop. Endora hands you the code, but you will not find a team that knows this platform inside out from the first job ad. It is softened by the fact that the code is ordinary TypeScript with Zod contracts rather than a bespoke framework, but not removed entirely.

One thing works in only one direction: the Endora admin panel ships with an AI assistant. You open the command palette, describe in plain language what should happen, and the assistant shows the plan and executes it after your confirmation, within your permissions and with an entry in the audit log.

There is a number behind that, because “fast” on its own means nothing: a less complex module takes 1-3 days in Endora, a larger one up to a week. That excludes integrations with an ERP, WMS, CRM, PIM or OMS: those are always heavily bespoke, and writing one takes up to two weeks. This is not an advantage over open code as such, because there you can write whatever you want too. It is an advantage of the starting point: you add a module to a working B2B platform instead of first building the thing that is meant to be extended.

Integrations with external systems

In B2B this is usually the deciding criterion, because the platform is almost never the source of truth. The ERP is, and next to it the CRM, the WMS and increasingly an OMS.

Where WooCommerce wins

The number of ready-made pieces, especially in a Polish context. This advantage cannot be recreated quickly and there is no point playing it down. Allegro, InPost, parcel lockers, DPD, DHL, Baselinker, Comarch ERP Optima, Subiekt GT, wFirma, inFakt, PayU, tpay, Przelewy24. For every one of those there is a plugin or an integration maintained by a Polish vendor, often with Polish support. Many of them are free. KSeF is covered too: WP Desk ships a free e-invoice submission plugin, there is a KSeF add-on for Flexible Invoices, and a good share of stores will settle it through an external system or Baselinker anyway.

On top of that comes something easy to forget when comparing shop engines: WordPress is a better CMS than the content layer of most e-commerce platforms. Blog, guides, spec sheets, landing pages, SEO and multilingual content through WPML all come with the shop, and a marketer can run it without a developer. For a company where content is a real B2B acquisition channel, that is not a detail. The code is open and GPL-licensed on top of that, so there is no lock-in in any direction: you can move the database and files to another host at any time.

Where Endora wins

A shorter list of ready-made integrations, but a stronger integration contract and the important things in the core.

The key part is that the list is not closed, and does not need to be. Endora’s integration layer is generic: there is no roster of “supported ERPs”, there is a documented contract, namely a partner API, signed webhooks and encrypted provider configurations. That means any ERP, CRM, WMS or OMS is wired up as an adapter module, whether it is Comarch, SAP, IFS, a bespoke system written in-house twenty years ago, or a platform nobody has heard of yet. The adapter registers itself with the platform, gets its own settings and permissions, and the core stays untouched. It is the same path the Stripe, PayU and tpay adapters came down.

The specifics this layer rests on:

• Comarch ERP Optima and Subiekt GT — adapters as standard: item records, stock, prices and sales documents.
• KSeF in the platform core — invoices and corrections in the FA(3) format sent through a durable queue, the KSeF number on the document, the official receipt downloadable and a verification QR code on the PDF. In WooCommerce this is always a layer on top: a plugin or an external system, with its own update cycle running exactly when the schema on the tax authority’s side changes.
• A partner API with a live OpenAPI document — generated from contracts in the code, so the integrator is not working from an outdated PDF.
• API keys pinned to an organization and a channel — the integration sees exactly that company’s prices and limits, and can do no more than its own buyer. There is no parameter that bypasses the rules.
• Idempotent orders — a repeated request returns the same order, never a second one. That holds for concurrent repeats too.
• Webhooks signed with HMAC-SHA-256, up to eight attempts with growing back-off, and a separate view of failed deliveries with manual retry.
• Bulk pricing — one request prices up to 200 lines for a specific organization, guaranteed to match the cart to the cent.
• Credentials encrypted with AES-256-GCM, tested on save, masked on read and redacted in the audit log.

The difference comes down to this: with WooCommerce you more often buy or install an integration, with Endora you more often write it. You write it as an adapter module, though, inside your own repository, without the risk that the next major WordPress release falls out with somebody else’s plugin. If your list of systems overlaps with the popular Polish set, the advantage sits with WooCommerce. If there is a bespoke ERP, an ageing WMS or a heavily reworked CRM in the background, the advantage shifts to Endora, because you are writing code either way, just in a cleaner place.

There is one more difference that only shows up in B2B: Endora’s integration contract understands what an organization is. An API key pinned to a company sees its price list, its credit limit and its assortment, so a distributor’s ordering portal or an integration with a customer’s system runs on exactly the same terms as that customer’s own buyer, with no separate permission logic built on the integrator’s side.

B2B: where Endora Commerce genuinely stands out

Let me start with what there is no point hiding: the B2B plugins for WooCommerce can do a great deal. B2BKing gives you wholesale roles, prices per group and per customer, quantity brackets, order minimums, hiding prices from logged-out visitors, company sub-accounts, payment on invoice with deferred terms, custom registration fields with manual account approval, and even quote requests with an offer issued by a sales rep. If your B2B fits the sentence “regular customers log in, see their prices and pay by transfer against an invoice”, WooCommerce with one solid plugin will cover it end to end, faster and cheaper than anything built to order. Endora does not win here on the length of the first-level feature list.

It wins on something else: in WooCommerce, B2B is a set of plugins laid over a retail model; in Endora it is the model. That sounds like an academic distinction right up until you start paying for it. And you pay for it in the cache, in permissions, in integrations, in every upgrade and in every commercial rule that goes beyond what the plugin author anticipated.

Six things that make a practical difference:

1. An organization hierarchy that inherits commercial terms. B2B plugins model a company as a user role or a group of accounts, which is a flat structure. In Endora, headquarters and branches form a tree: order visibility flows downwards, while the price list and credit limit are inherited from the nearest ancestor. A company with twenty branches does not need twenty parallel configurations, and a group with several levels avoids duplicated price lists.

2. A credit limit, not just payment on invoice. Plugins give you a deferred payment term. Endora gives you a credit limit granted to an organization, reserved atomically at order placement and released once the invoice is paid or the order is cancelled, with payment methods filtered out the moment the limit runs out. That is the difference between a payment term and real commercial risk control.

3. Quote requests as a full negotiation loop in the core. The customer submits a request, the sales rep quotes with lead times and validity terms, both sides can revise the terms, and an accepted quote becomes an order without re-keying a single line. Add to that the none price-display mode, which hides every price element and routes purchase intent into a quote request for the range you never sell from a price list on principle.

4. A pricing engine rather than a second price. Group price lists, individual contracts, quantity brackets, time windows and a rule builder across channel, group, organization, category and currency, with AND and OR operators nested up to five levels deep and deterministic resolution of overlapping rules. Wholesale plugins typically operate at the level of “a price for a role” and “a quantity bracket”, which is enough right up to the moment a promotion starts overlapping a contract.

5. The sales channel as a first-class dimension. Storefront, marketplace, distributor portal, mobile app and POS are separate channels of the same installation, with separate products, prices, promotions, content, settings, analytics and search index. In WooCommerce the equivalent is a second installation or multistore built on plugins and WordPress multisite, with each shop maintained separately.

6. The realities of wholesale ordering handled head-on. Packaging units (pallets, cartons, shrink-packs) with unit conversion carried into the order and the quote. Cart import from CSV or Excel with variant resolution. Search by SKU and attributes, default ordering preferences, one-click buy, purchase lists, a product comparison tool with PDF export. Returns and complaints with RMA numbering, reverse logistics and corrective invoices. Multi-warehouse stock with reservations and backorders.

There is also something a feature list does not show: every sensitive operation lands in the audit log with the state before and after the change, permissions are checked server-side in a module-and-action matrix, and a sales rep can step into the customer’s context to see their prices through their eyes, with a visible banner and an audit entry.

Where WooCommerce has the edge within B2B itself: the time and cost of reaching a working wholesale shop. A plugin for a few hundred dollars a year, installed in an hour, configured in a week. Endora needs a rollout project measured in weeks and tens of thousands of złoty. Add to that how easy it is to mix wholesale and retail in one shop, and WordPress’s content layer, which in B2B selling that acquires customers through content is often worth more than half the ordering features.

When WooCommerce is the better choice

1. Your B2B fits the sentence “regular customers buy at their own prices”. Wholesale roles, group price lists, quantity brackets, payment against an invoice. A B2B plugin covers all of it, and it will be faster and cheaper than rolling out a dedicated platform.

2. Budget and time are hard constraints. If you are testing a channel rather than building it for a decade, WooCommerce’s barrier to entry is an argument nothing else can beat.

3. You already have a WordPress site with content and search rankings. Adding a shop to an existing site is cheaper and less risky than standing up a second system next to it, and content and shop stay on one domain.

4. Your integration list overlaps with the popular Polish set. Allegro, Baselinker, InPost, DPD, Optima, Subiekt, PayU. Installing a ready plugin is faster and cheaper than commissioning an adapter.

5. Content is your main acquisition channel. Blog, guides, downloadable catalogs, elaborate SEO. WordPress’s content layer beats most shop platforms and marketing can run it without a developer.

6. You want an easily replaceable contractor. The WordPress developer market is the deepest there is. Changing agencies is a tender, not a shop rewrite.

7. You sell both retail and wholesale at modest scale. One shop, two roles, two price lists. Mixing those modes in WooCommerce is trivial.

When Endora Commerce is the better choice

1. Your customer structure is complex. Capital groups, branches inheriting terms from headquarters, credit limits at parent-company level, order visibility flowing down the tree. A flat wholesale role will not represent that.

2. Sales run through negotiation, not through the cart. Quote requests are the main path, and part of the range shows no price at all. Endora has a full negotiation loop here, not a contact form with a list of items.

3. Every company has its own terms with you. Group price lists overlapping individual contracts, quantity brackets, promotions with time windows. This is exactly the scenario where WooCommerce’s full-page cache stops helping and the wholesale plugin runs out of room.

4. Your catalog runs into hundreds of thousands of items. Products in Endora do not sit in a table designed for blog posts, and search runs on a separate engine, staying under 200 ms at the 95th percentile.

5. The order process has steps of its own. Technical verification, buyer-side approval, production, picking, partial releases. In Endora you configure statuses, transitions and business events in the admin panel instead of negotiating a new status with every plugin separately.

6. You are launching a distributor portal or several channels at once. Separate range, prices and content per channel from one admin panel, plus API keys pinned to an organization and a channel for integration traffic, with no duplicated installations.

7. The ERP is the heart of the puzzle and it is not a popular one. A bespoke system, an ageing WMS, an OMS assembled from several tools. Since the adapter has to be written either way, it is worth working out whether to write it in somebody else’s data model or in your own repository against a documented contract.

8. You want one party responsible for the whole. One repository and one release cycle instead of a dozen plugins from a dozen authors, any of whom might abandon the project tomorrow.

9. KSeF, credit limits and invoices with your own numbering are hard requirements. In Endora that is the platform core with a durable queue and an audit log, not a layer bolted on with a plugin.

What Endora Commerce does not have

This section is here so the piece can be used to make a decision, not just to feel convinced.

• A low barrier to entry. You will not install Endora in an afternoon for free. A rollout is a project measured in weeks and tens of thousands of złoty, while WooCommerce starts at the level of a plugin.
• An extension marketplace. There is no ready plugin to buy for PLN 300. Every unusual feature is development work.
• A deep market of specialists. WordPress developers number in the thousands in Poland alone. Endora is developed with a partner or your own TypeScript team, which has to learn the platform.
• A decade of references at extreme scale. If your requirement is a documented case with a million page views a day, WooCommerce has more of them.
• A content layer on WordPress’s level. Endora has a Page Builder for CMS pages, emails and invoices, but WordPress as a publishing system is more mature and better surrounded by marketing tooling.
• Full API integrations with marketplaces. Allegro, Amazon and eBay are served today by downloadable feed templates, not two-way marketplace API integration. WooCommerce has a clear edge here, particularly on Allegro.
• Upkeep bundled into a single price. Someone has to maintain the server, the backups and the updates, exactly as with WooCommerce on your own hosting. You can run that yourself, or contract it to us or to a partner firm under an SLA.

A short checklist

Answer these questions. The answers usually line up on one side.

1. Do your customers ask for a price before ordering, or do they buy at prices already assigned to them?
2. Does your customer base contain multi-level structures: headquarters and branches, capital groups, subsidiaries?
3. How many items does your catalog hold: thousands or hundreds of thousands?
4. Do you need a credit limit with real balance control, or is a deferred payment term enough?
5. Does the order process have steps that cannot be called “paid” and “shipped”?
6. How many plugins would have to work together to cover your process, and what happens when one of them stops being maintained?
7. Are content and SEO your main customer acquisition channel?
8. What is your horizon and budget: testing a channel for a year, or building it for five?

A majority of “we negotiate prices”, “multi-level structure”, “large catalog”, “unusual process” and “we are building for the long run” points to Endora. A majority of “selling from a price list”, “catalog in the thousands”, “content is our channel” and “limited budget and a short horizon” points to WooCommerce.

In summary

WooCommerce and Endora Commerce solve the same problem from opposite ends. WooCommerce gives you the lowest barrier to entry, the largest plugin ecosystem and the best content layer on the market. You pay for it with a data model designed for retail, with performance that works best exactly where B2B does not, and with responsibility spread across a dozen plugin authors.

Endora gives you a platform designed around business-to-business selling, with an organization hierarchy, credit limits, quote requests and a pricing engine in the core, the code in your repository and no licence fees. You pay for that with a higher barrier to entry, no marketplace and a narrower market of specialists.

The simplest test: if your B2B can be described as “wholesale from a price list”, WooCommerce will probably be enough and it will be cheaper, over three years too. If the description contains the words “branches”, “we negotiate” or “with us an order goes through”, it is worth costing out the other option before the next plugin becomes the foundation your price list stands on.

Endora’s admin panel and storefront run online, so the fastest route is to click through the demo yourself or book a free workshop where we walk through your processes and systems and put a number on the first rollout, integrations included.

And if the conversation points to WooCommerce being the better fit, we will say so plainly. A failed rollout is not a good reference for anyone.