What the integration covers
- Meta’s product-catalog format: the second ready-to-use template, built on the same underlying feed engine as Google Merchant Center.
- Priced net or gross: from a named price list or the channel’s anonymous price resolution, narrowed with the same rule builder used for promotions.
- Meta’s own category tree: ships with the platform, so generating a feed never depends on reaching Meta’s servers.
- Diagnostics: every run records per-item skip reasons with a CSV export, and a failed run notifies once, on the transition into failure.
Why the two feeds share one engine
Building Google and Meta feeds on the same generator means a pricing or assortment rule change applies to both at once, instead of maintaining two separate exports that drift apart over time.