A B2B company usually sells in several places at once: its own store, marketplaces and distributors. Endora Commerce models each surface as a sales channel sharing one catalog and admin.
One admin, many channels
- Storefront for direct buyers.
- Marketplaces such as Allegro.
- Distributor platforms, mobile apps and POS.
An example: a new distributor wants to sell your products under its own brand. Instead of building them a separate shop, you add a new channel with its own pricelist and catalog visibility, while the source catalog and stock levels stay shared across every channel.
Each channel can have its own stock visibility, content and pricing, so you scale to new surfaces by adding a channel, not rebuilding.